American Handgunner Advertising Information

American Handgunner®
Ad Space Dimensions

Non-Bleed Sizes

Width

Height

1 Page

10"

2/3 Page Vertical

4-5/8"

10"

1/2 Page Horizontal

1/2 Page Vertical

4-5/8"

7-1/2"

1/3 Page Vertical

2-1/4"

10"

1/3 Page Square

4-5/8"

1/4 Page Vertical

2-1/4"

7-1/2"

1/4 Page Square

4-5/8"

3-3/4"

1/6 Page Vertical

2-1/4"

1/6 Page Horizontal

4-5/8"

2-1/2"

1/12 Page

2-1/4"

2-1/2"

Bleed Sizes

Width

Height

Page and Cover
Live matter must be centered within 7"x10"

8-1/4"

11-1/8

Two page spread (full bleed)
Live matter must be centered within 14"x10"

16-1/2"

11-1/8"

Two page spread (gutter bleed only)
Allow 1/4" safety along each side of gutter

15"

10"

Magazine Schedule 2008
Issue Date	Insertion Due	Material Due	Copies Mailed	On Sale Retail
JAN/FEB	SEPT 27	OCT 3	NOV 7	NOV 19
MAR/APR	NOV 30	DEC 6	JAN 16	JAN 28
MAY/JUNE	JAN 24	JAN 30	MAR 5	MAR 17
JUL/AUG	APRIL 3	APRIL 9	MAY 14	MAY 27
SEP/OCT	MAY 29	JUNE 4	JUL 9	JUL 22
NOV/DEC	JUL 24	JUL 30	SEPT 3	SEPT 16

General Information

• Printed By Offset Lithography
• Binding: Saddle Stitch
• Mag.Trimmed Size: 8" x 10-7/8"
• Columns Per Page: 3 - 2-1/4"
• 140 Agate Lines Per Column (10")
• LIVE COPY AREA: 7" x 10"

Material Requirements

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press
optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
Media – CD or E-Mail

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 Other Color - All PMS colors will be convertes to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
AMERICAN HANDGUNNER Magazine
12345 World Trade Drive, San Diego, CA 92128